It was downhill between WFLA and Arch after that. Executives at Channel 8 were troubled by Arch’s obsession with the sport of skydiving. After the accident they considered Deal's hobby as way too dangerous for someone who was their main anchor. Deal got back to work on the air within two months of his accident, but not soon enough for those in power at the station. There was tension with station management, largely due to the insurance coverage dispute. Deal states that everyone in the newsroom received him warmly on his return. 

In 1976 Deal moved over to WLCY (now WTSP), Channel 10, at the time an ABC affiliate.  Deal remained there as news director and sole on-air anchor on both evening newscasts for two years.

Since then, Deal's body healed to the point he could skydive professionally, become media marketing director for the Miller Brewing Company, and broadcast airborne traffic reports with Nancy Alexander for WRBQ’s highly-rated Q-Zoo.  He also appeared in radio and television commercials for automobile dealers and real estate agencies.  Both the radio station and Miller Brewing Company agreed to allow him to juggle his time to do other work as long as it didn’t interfere with his contractual responsibilities.

Starting in 1983, Deal was appointed by Miller to be one of the Miller Lite All Stars, a group of athletes and personalities who toured the country promoting Miller products.  Only 35 All Stars were selected along with Deal….among them was Bob Eucker, John Madden, Corky Carroll, ‘Boom Boom’ Geoffrion,  and author Mickey Spillane.  He supplied voice-overs for the events, and skydived into almost every major stadium in America, including the L.A. Coliseum, San Diego's Jack Murphy  (now Qualcomm), and the Meadowlands in New York. On overseas tours, he jumped into Aruba (very windy place)..and Red Square in Russia, “with permission of course...otherwise I would look like swiss cheese,” adds Deal.

Meanwhile, Deal started a company, The Voice of Business, to produce and install audio messages for business customers’ telephones “on hold” and has landed some very big-name clients.  He also began teaching mass communications classes and hosting a bi-weekly radio program at Hillsborough Community College.  In 1991, Deal became a father again, this time to a girl that he continues to adore and raise in Tampa.

Arch falls earthward at 120 MPH with his friend Annemarie Gueli-Hammond

Deal retired from broadcasting in the early 90’s but continued to skydive every weekend until August 10, 2002 when once again his reserve parachute failed to slow a fall during a session at the Zephyrhills, Florida Skydive Center.  In contrast to his 1975 injuries, Deal was lucky this this time:  he only broke both of his legs.

Arch Deal returned to teaching at Hillsborough Community College

The 70-year-old living news and skydive action figure returned to teaching after a month in rehabilitation.  Deal is using a walker to help him adjust to the use of steel rods placed in his legs.

Also in the works is an autobiography of his years in broadcasting with the temporary title, "The Ups and Downs of A Television Anchor/Skydiver." 

Arch Deal summarized his more than three decades of news anchoring and traffic reporting this way: “I wouldn’t have traded my career in broadcasting for anything in the world and it was especially nice because I was in Tampa. I think the viewers on the west coast of Florida are the most wonderful and caring people. Tampa has always been a great big, little bitty town and I hope it stays that way.

People welcomed me into their living rooms and their automobiles for so many years to see and hear me do what I loved doing the most. I always considered myself to have a tremendous responsibility to the people I served and for that opportunity I will always be grateful.”

Arch Deal in a skydiving tribute to 9/11  

Arch celebrated 60 years in the Tampa/St. Petersburg/Clearwater market in 2018.
This artwork was to be presented to Arch in the form of a plaque during the 2020 WTVT Employee reunion...
Unfortnately, Arch passed away on March 12, 2020, from a choking incident at dinner.
Arch's legacy will always be remembered by his broadcast colleagues, friends, family and the viewers of Tampa Bay.

Arch has written an expanded version of his encounter with John F. Kennedy during the President's visit to Tampa in November of 1963.  To read his account, CLICK HERE

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